With increasing customer demands for excellent customer service, this is an area of business that business owners simply cannot afford to neglect; and to provide excellent customer service means not only being able to meet and exceed customer needs and expectations, but also to do so in an efficient and timely manner.
Today, marketing and customer service channels have expanded to include messenger platforms such as Facebook Messenger, Whatsapp, Wechat and others, providing customers and business owners alike the convenience of gathering and providing information, negotiation and confirming a purchase in the comfort of their own homes without the need to travel.
While a sales negotiation is often best conducted personally by a sales person or the business owner, other parts of the sales and marketing process can be automated, such as providing customers with product or service information or business contact details, scheduling of an appointment, customer registration, to name but a few.
Sales leads that are at the top of the sales funnel are those who are still shopping around and non-committal while those at the bottom of the sales funnel are ready-to-buy customers. Which category a particular sales lead belongs can often be identified through the questions they ask about your products and services and